LO1 a) PURPOSE
TASK: Choose three posters: a MAIN POSTER, TEASER POSTER & CHARACTER POSTER from a recent film that has been used for the marketing campaign. [http://www.impawards.com]
- The sole purpose of a film poster is to advertise an upcoming film, letting audiences know that a new film is due for release.
- A film poster is part of the early marketing strategy
to raise awareness and generate hype for the film.
- A film poster provides a range of information for an
upcoming film such as the title of the film, the release date, the stars/actors
and actresses who are in the film and the BBFC certification.
- This information both attracts a viewer, through
naming the stars who are popular and well known, as well as a ‘catchy’ film
title, and at the same time informs them of vital information they may want to
know about the film such as the release date and the certification.
- This information will determine the film’s
suitability, i.e. whether it’s an appropriate film for a child to see.
- The photos and graphics of the poster can suggest a
particular genre and narrative that the film will follow, giving an insight to
what the film may be about.
- Above all a film poster helps a movie fan to decide
whether the film is something they may be interested in going to the cinema and
seeing!
